Synergistic Marketing and SEO is not that difficult.
It is only difficult for the un-informed and even more dangerous, the mis-informed. All It takes is a strategic approach from someone who understands the bigger picture, consistent effort and a little patience. Rome was not built in a night.
Marketing has changed drastically in the last 10 years and in order to be effective and cost effecient, on-line marketing must be a high percentage of your marketing efforts. In our opinion it is not only essential but a major determining factor to your long term survival in todays fast paced online marketing world.
Though we have been marketing through traditional direct marketing channels for the last 30 years, Online Marketing, Search engine optimization, and traffic generation is now our specialty and you will be amazed at how we will make you shine.
Our focus is analyzing your business with a simple concept that evaluates 5 key areas of your business, and concentrates in increasing or decreasing those areas by only 10% resulting in synergestically and radically increasing your profits. At the same time we are putting the necessary pieces in place that will serve as an effective foundation to receive the quality traffic that we will generate, then create a conversion sales funnel that ensures that the traffic converts into sales.
Increased Sales Combined With Decreased Cost
Always = Increased Profits
Though our ideal situation entails showing you the benefits of our knowledge by applying our comprehnsive approach, we also provide many other services that compliment a powerful online search marketing initiative, including stand alone sales funnels, conversion analysis, copy writing, website design oversite, and social networking.
Choose from any variety of our services to create your recipe for success - or to learn more about how you can grow your business, click on one of the strategies below.
Strategic Planning
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Off Page SEO |
On Page SEO |
Traffic Generation |
| Lead Generation |
Formula of Five |
Back Linking |
Website Conversion |
| Article Marketing |
Keyword research |
PPC Campaigns |
Effective Sales Funnel |
| Back End products |
Copywriting |
Social Marketing |
Automated Followup |
We will design and show you an integrated maketing strategy that will exponentially create increasing returns, by concentrating your efforts to make minor improvements in 5 areas of your business, the results will be the doubling of your profits every 90 days.
If you are in business you must at least break even, but we are sure that you want to do better than that, you want to make a profit. Perhaps your business is profitable (or not), but if it is profitable, we believe you want to learn how to steadily and even spectacularly increase your profit.
As you will learn, your role and responsibility as a business owner or manager is to increase your profits to the maximum, that way you will be able to innovate, grow your product line, buy more from suppliers, employ more people, and add to the quality of your clients’ lives.
As a business owner or manager, you are the engine that drives the well being of all those near and even far from you.
You have a business that offers goods or services online, offline, or brick and mortar. What we are going to do is demonstrate how you can reach and go beyond your profit goals with offers of value to your clients optimizing your existing product or service line.By changing your strategy, you can change your profitOne:The Answers You Must Have And What You Can Do
The Questions: All too often in businesses of all sizes from the one person home business to the multi national corporation, the greatest focus is on one line item: how much did we make? What’s left at the end of the week, the month, the year. How much can I put in my pocket.Important? Yes, but answering this question does not tell us much about how to increase profit.
There are two interrelated determinations, metrics, call them what you will, that must be at your finger tips, if you are going to understand your business: One is MARGIN, Two is BREAK EVEN. I’ll stop here and let you ask yourself if you know, right now, what your Margin is and what your Break Even is.
If you know those answers, you are exceptional. Many, many business owners don’t know these answers and many don’t even think about the questions. But,if you don’t have these answers firmly in your mind at all times, and you have stayed in business, two things are almost certainly true: You are lucky and you have left a great deal of money on the table.
We’ll go into detail on the calculations, the mathematical details as we go forward, but let’s look at an example of why you want to know these figures for your business.
Optimize Your Profit
Remember, we are going to optimize your profits on your current book of business. To show you the power of a 15% increase in price on even a low priced item, follow these numbers:
| Sales Price |
$10 |
$11.50 |
| Units Sold |
$10,000 |
$10,000 |
| Revenue |
$100,000 |
$100,000 |
| Cost Of Goods Sold |
$50,000 |
$50,000 |
| Gross Margin |
$50,000 |
$65,000 |
| Overhead |
$15,000 |
$15,000 |
| Net profit |
$35,000 |
$50,000 |
By raising the price 15% (in this case a manageable $1.50) there is a 43% increase in net profit. Why?
Your costs do not increase but your MARGIN skyrockets. If you deal in higher priced goods or services the cash on cash increase is spectacular!
Great! But, what if the price increase hurts sales? You’re still ahead of the game. If your sales drop to 9000 units, you’re still ahead and you may have had more time to relax, plan and innovate.
But If you follow and implement Optimized Marketing Strategies, don’t look for a sales decrease.
Remember though, if you optimize your marketing, unit sales are unlikely to drop.
Exciting? Yes!
Margins Dropping or Expenses increasing as a percentage of sales. Be especially careful if sales volume is increasing when either or both are happening. If this is occurring, your business is increasing its sales all the way to business failure.
A big part of Optimized Marketing Strategies is to focus on how to market for profitability, not just increase sales.
Price? No!
Our experience (and maybe your experience at a cocktail party or your club) is that, as profits shrink, the crowd mentality thinks lower and lower prices.
Sorry if you’re offended, but if your answer is to lower prices to meet competition, you are probably lazy or simply haven’t done much in the way of innovating for a long time.
Even if you have what many call a “commodity product” or service with plenty of competition you probably don’t have the market power to drive your competitors out of business by continually lowering your price like a WalMart might (but might not) be able to do.
So what do you do? Optimize the value of your offer. Come to know your customer and serve their needs with value not price.
The example we went over was based on a 15% price increase. If you can’t raise your price 15%, raise it 5% or 10%.
Plug your numbers into the example or a similar model if you have one, and play with small increases in price keeping in mind that you must maintain costs to find the number or numbers you should apply to your price increase. Keep in mind that it is worth it to selectively increase price on this or these items to test your market’s reaction to increases and the amount of increases. If you have multiple locations or offices, you should increase prices varying amounts in varying locations to determine the optimum price points, then put them in effect across your organization.
Later on, we will work with you so that you can determine how to increase the value of your offer so that you never have to be the leader of a downward spiral of price and profitability in your corner of the market.
Don’t compete against yourself. Optimize Your Marketing Strategy!
I am here to share years and years of Search Engine Optimization experience. I also want to show you how to get your websites ranked at the top of the search engines for your chosen keywords. You see, I want you to enjoy the benefits of free traffic from the search engines like I do.
On this site, I will show you and demonstrate the most phenomenal software that I use to automate many of the steps necessary to see the amazing results in the search engines, specifically Google, and in the other search engines such as MSN and yahoo. You too can be at the top of the search engines, if you take the time to learn the basic ideas I teach here, utilize the software I use, and then move on to the advanced topics. If you do not have the time to learn these topics and to follow in my footsteps, then I suggest you use our outsorced services to obtain the results your business needs. I beleive in edcuating each and everyone of my clients, whether they are using my outsourcing services or want to complete the tasks themselves.
Let me start by explaining what it takes to get your website or websites not only ranked well in the search engines but on the top pages. The information below contain the critical basics to search engine ranking. Do not stress if you do not totally understand, because it will all make sense to you over time, and if you use the software that I will suggest, the software takes care of many factors neccessary to reach page one.
Search engines want to provide their users relevant data when a search for a term is entered into their search boxes. In order to provide relevant information upon request, the search engines rank websites in their indexes relative to votes cast by users on other websites. These votes are called back links and appear in the form of hypertext links from one site to another.
These back links are considered a popularity vote to the search engines ranking algorythms. The more votes or back-links the better the search engine ranks the site.
Though that sounds awfully simple, there is much more to it, but in simple terms, the more back links you have the better it is. What makes those back links more important is the quality of those back-links and the quality of the websites that contain the back links to your site.
Search engines give more weight to some back links than to others based on the following factors:
- The search engines give more weight to links from sites that they consider to be authority sites. The search engines consider a website an aurthority site, when they have lots of back links from other authority sites, and the site has quality unique content. So the more back links you have from other authority sites pushes the quality of your back links up the scale.
- The search engines also give more weight to the age of the website casting the vote or pointing to your site. For instance: A backlink from a site that the search engines consider to be an authority site that has been around for 6 or 7 years will carry much more weight than a link from a website that has only been around for a year or two
- The location of the back links casting the votes are a critical factor. For instance, back links from 100 domains or sites but every domain is on the same server would not carry the same weight as 100 back linksfrom sites all over the world, from numerous domains on numeorus servers and different levels of authority.
Ideally, your goal should be to obttain tons of votes or backlinks from sites that are aged, considered as authority sites and located in multiple locations, on multiple servers and domains, that get a large amount of traffic.
This summary is the formula for success in getting your website ranked for your selected keywords, and to obtain free search engine traffic to your website.
Having discussed the back linking scenario, it is time to discuss the "On Page Factors" that affect your website rankings, two of them are strictly related to your site, the other two "On Page Factors" also affect your back linking juice or weight. We will cover them one by one. These four factors are:
1. On page Search Engine Optimisation and Title Tags...
2. Keyword in URL...
3. Anchor text or Link Names...
4. Semantic relation to keyword phrases.
Title tags and On Page SEO:
Even though backlinking is absolutely the most important part of obtaining high rankings for your website for any chosen keyword. You can only obtain maximum effeciency and effectiveness by using the same anchor text in those links that are pointing to your site. These anchor text links may be the domain itself or sub directories within it, but the keyword phrase used as that anchor text should match the title tag of the website being promoted.
If you view the source of any webpage which is the underlying html code of a web page, you will see meta tags at the beginning of each page. One of these meta tags is called a title tag and can be found by looking for <TITLE> You website title is placed here </TITLE>.
If you do not have your chosen keyword phrase in the title tag of your page, there is very little chance of that page ranking well for your chosen keyword. Later on this web site, I will explain to you how you can maximise your web page by adding multiple keyword phrases in the title tag in order to get multiple high page rank listings for numerous of your chosen keywords for the same page.
In addition to your keywords being located in your title tags, the anchor text that points to your website should contain those same keyword phrases. But in order to obtain the best results, having your targeted keyword phrase in your domain name is a major plus especially when you arre targeting a highly competitive niche. It is not mandatory, but why make the job any harder than it needs to be, if you can get a domain that contains your main keywords, do so.
Keyword in URL
If you can't have your keyword phrase in your actual domain name, then the next best place is in the URL itself such as YourDomainName.com/Keyword-Phrase. In most sites I promote, there is typically many more related keyword phrases other than my main keywords that I target adn I always use those keyword phrases in the URL as sub-directories for every page I promote to the search engines.
My normal procedure is to buy a domain that contains my top level keyword phrase in it. Then over time I will create additional pages/directories that contain my 2nd and 3rd tier keyword phrases.
My first efforts are always geared to promoting my keyword-phrase.com. Once I have recieved the rankings for this keyword, I then take on the promotion of my second keyword phrase and then to the third and the fourth keyword, and on and on.
Having your keyword in your URL gives you a very important added benefit. That benefit is realized when you are placing back links on sites that do not allow anchor text becasue it does not allow underlying hypertext, and so the URL itself serves as the anchor text containing the keyword helping me to rank.
Anchor text or link names
If you are not somewhat knowledgable in SEO, then you may not know what anchor text is, so let me start by explaining what an anchor text is.
Anchor text is the name we call a back link to our website. For instance: if we had a site promoting titanium golf clubs, our anchor text would be "titanium golf clubs" that we place on the website. In order for that anchor text to link to our site, we would place a hyper link or html code behind that text. The HTML code for this would be: <a=href”http://www.titaniumgolfclubs.com/”>Titanium Golf Clubs</a>. Though The reason that anchor text is important is because the search engines give more weight to anchor text that matches the keywords that you are promoting when pointing to your website.
As far as I know, this term semantically related keyword phrases was coined by Peter Drew who is one of the SEO experts I listen to when I am keeping abreast of SEO techniques.
Google is one of the most advanced Search Engines algorithms available on the planet today and has been built by the smartest and advanced technologist in the market place. When you understand that googles goals in the marketplace is to provide website ranking based on popularity that is determined based on human interaction on the internet.
Google accomplishes this by utilizing their massive resources to interrogate, manipulate, and extrapolate patterns of popularity from the data provided to them.
So as SEO experts it is our goal to build massive back links to our website in order to increase our SEO rankings. The trick is that these linking structures that we create must appear as individually humanly created links as much as possible.
The days of creating 1000 backlinks pointing to your website using just the one keyword phrase is gone because it does not appear to be humanly created. This is where semantically realted keyword anchor text comes into play.
To achieve maximum results in todays environment from a massive linking campaign, you must utilize a variety of related keyword phrases as anchor text all pointing to our designated URL, yet you must still provide a higher % of links using our main keyword phrase as the majority anchor text.
I will introduce you to numerous software that will automate this massive chore or you can outsource this task to us.
Read on to learn more about our services.
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