Their are certainly many styles and strategies when it comes to copy writing.

Many website owners have the typical Corporate gobbly gook on their websites, but that is changing quickly.

Whether you like the Direct Marketing Sales letter style or not, it has proven to be the most effective copy to optimize revenues and sales conversion.

AIDA

Attention, Interest,     , Action

Copy has some basics that have proven to work for years.

headline - needs to reaise curiosity, draw attention, and excuse my language but grab the reader by their imagination and force them to explore further.

The copy has to grab the emotional imagination of the reader, and allow them to visualize themselves in the picture you are drawing with your copy.

When your copy accomplishes this task, then you have effective copy.

Individuals who are trained in NLP, and hympnosis who can incorporate those commanding power verbs mingled with emotional grabbing visualizatiosn will alwasys be more effective.

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