Pay Per Click (PPC) has emerged as a highly effective advertising tool. Various search engines offer PPC marketing tools for advertisers, the most popular being Google Ad words and Overture. Using PPC you can target your services as per keyword or phase queried by surfers. You can also target your campaigns to a specific geographical area. For instance, you can target your ad only to ‘Accountants in Minnesota'. Customizing your advertising as per multiple parameters can bring in innumerable benefits to advertisers.

The success of any PPC campaign depends on the way it is designed. Selection of keywords, ad copy, location, and conversion management are the factors that affect the success of any pay per click campaign.

How will UnReal Web Marketing help you design an effective PPC campaign?

UnReal Web Marketing will work with you to design a PPC campaign from the ground up, beginning with the first and most important step – Keyword Research.

We will create a list of the most sought after keywords relative to your website and advertising objectives. Our Keyword Research will help you in saving your investment from empty keywords that yield no tangible results and can be termed as wasted click through.

The next, and most important aspect, is to create Pay Per Click ad copy that would grab a surfer's elusive attention and compel them to click on your pay per click ads. The ad copy should be concise, to the point, and must convey what you are offering. UnReal Web Marketing will develop effective ad copy that will surely bring results.

UnReal Web Marketing will then help you bid on the best keywords at minimum rates, thus optimizing your total campaign outlay to achieve the best results.

Our job doesn't end with designing a Pay Per Click campaign

We will not stop at just strategizing a PPC campaign for you. You can benefit from our in-depth PPC monitoring reports that will help you supervise the conversion rates and average cost per contact.

PPC Program Specification

The UnReal Pay Per Click Program is aimed at delivering the maximum ROI for your PPC expenditures with an eye on high conversions, higher Click Thru Ratio (CTR) and lower cost of customer acquisition. We have divided the PPC Program into the following 4 Stages:

1. Pay Per Click Campaign Management Stage I - Initial Analysis
2. Pay Per Click Campaign Management Stage II - Campaign Setup
3. Pay Per Click Campaign Management Stage III - Testing Phase
4. Pay Per Click Campaign Management Stage IV - Monthly PPC Campaign management

Pay Per Click Management Features

• Business objective setting & campaign model understanding
• Keyword research
• Bid rate analysis
• Monthly budget recommendation
• Campaign structuring
• Landing page analysis (5 Landing Pages)
• Ad creation for 5 Ad Groups (6 per Ad Group)
• Campaign setup in Google Adwords
• Conversion tracking setup
• Ad split testing
• Keyword split test
• Ad rank split test
• Conversion testing
• Bid management
• Keyword modification
• Testing of new ads
• ROI analysis & biweekly reporting