|
Add Social Media Optimization To
Your Traditional SEO Mix And
Efficiently Spread The Word And
GENERATE AN INTENSE BUZZ
About Your Product Or Service
IN LESS THAN A NEW YORK MINUTE
Social Media Optimization Takes Your SEM To The Next Level
It used to be that, the only reliable way to find information online was to use a search engine such as Google, Yahoo, MSN, or one of the other Search Engines.
However, there is a new kid on the block. It is referred to as Web 2.0, Social Media, or Social Networking. These interactive, dynamic websites that promote or operate as social networks came out of nowhere and turned the online world upside down.
Though SEO Professionals were aware of the rising tide, the majority of us ignored them for quite awhile. I won't say that all SEO Professionals ignored this trend, but many of us missed the potential of this new trend, including myself  .
We Thought Social Networking Was a Fad
Our justification for the lack of recognition was based on a false perception that these sites were just sites for kids to hang out online, and that it is just a fad that would disappear as fast as it started. Boy were we wrong. Afterall, SEO Professionals have generally stayed away from Black Hat techniques and fads. We concentrate on the long term conservative, traditional techniques that have proven to work year after year. Similar to buying a Brooks brother suit, it will be in style this year, and for years to come.
It soon became apparent in the forums and the inner circles of the SEO world, that Social Media Optimization was not a fad, and that SEO researchers were documenting unprecendented top Search Engine Ranking results that were occurring overnight in many cases.
-
Where it used to take one to two months to get a new website indexed in the search engines for the first time, it now was occurring in as little as 24 to 72 hours.
-
Where it used to take months to get to the top of the search Engines, Social Media articles and videos were appearing at the top of the search engine results in days in some cases.
Write This Down - I Was Wrong
Let me tell you, I am not wrong very often (or at least I won't admit it, L.O.L.) but I have to admit I missed the first train on this movement. Though I missed the original train, I want you to know that I did catch a subsequent train departure and we will certainly make sure your are on that train with us.
When the BUZZ rose above a roar, I pulled my head out of the sand, and investigated the phenomena. I become a citizen of the great state of Missouri and take a "Show Me" stance, whenever I become aware of a new search engine trend. As I experimented and worked with Social Media Optimization, it did not take me long to realize that Social Media Optimization is the most powerful technology paradigm shift to hit the internet since the introduction of the search engines.
As I added Social Media Optimization to my traditional SEO Mix, I discovered (if you missed my headline) that you truly could GENERATE AN INTENSE BUZZ about any lients products or Services efficiently and effectively spreading the word IN LESS THAN A NEW YORK MINUTE.
How Will Social Networking Help My Sites Traffic Grow?
Just look at the numbers and the exponential growth of the Social Networks. It is said, that two out of three people online visited a social networking site. Further, 1 out of every 12 website visits are to a social networking website.
Experts say that social networks are eclipsing the traffic from the major search engines Yahoo! and Google. This means that if your company is not taking advantage of Social Media Optimization and displaying a presence on the major Social Networks, you're missing out on the easiest and fastest way to access 67% of internet users.
The Search Engines Are Incorporating Social Media
Based On User Dictated Relevance
The onslaught of Social Media and the ability to determine the importance of posted materials based on user popularity is causing major changes in the Search Engines algorythms to take advantage of this new user dictated relevance. These changes add a dynamics to Search Engine results that is still in it's infancy and allows people to easily find information and websites that other human beings have recomended. This allows the Search Engines to improve the relevance of the data it returns to a user, which is their number one goal.
The Social Media Optimization movement not only has a big effect on search engine results, it can benefit you immensely. Proper development of a Social Media Optimization Strategy can create a viral windfall of attention driving hoards of traffic to your website, increase your search engine rankings, provide you additional back links, and create a buzz on the internet.
Social Bookmarking -
A Powerhouse technique in Social Media Optimization
How does Social Bookmarking work? Well, I am so glad you asked. Websites like Del.icio.us, Digg, Stumbleupon, and Furl allow users to share their personal favorite sites/pages by bookmarking those pages and then share them with others on the net. The user can add tags to each bookmarked website with the keywords they feel are most important and applicable.
Other users can search tags that will display all websites bookmarked with that specific tag, instead of using a search engine to find such information. The more users who bookmark that page increases the amount of human votes that refer page to other users. This increased number of votes increases the relevance of the subject that is being searched, thus increasing the relevance of the data as a whole and making the search engines sit up and pay attention.
Other Aspects Of Your Social Media Strategy
Other aspects of your Social Media Optimization and Social Networking Strategy should include Blogging Social Networks – primarily Technorati.com. For instance: Technorati indexes blogs based on the amount of incoming links those blogs have, as well as the tags associated with their posts.
The most popular Social Networks as of this writing are MySpace and Facebook..Though these social giants enjoy over 50 million unique visitors every month and growing by leaps and bounds, few businesses or website owners have thought to penetrate this incredible resource.
Lastly, there are dozens of new Social Media Networks that have emerged to revolutionize audio and video distribution. Sites such as YouTube, BlogTalkRadio, and the numerous other video sharing sites provide wide distribution, can result in millions viewing your work, and can create important traffic generating back links to your site.
These video/audio sharing sites also can spread viraly, as users post the videos on their blogs, article postings, and websites. These mega networks allow citizen filmmakers, broadcasters, and marketers share their visions with the world and spread the word about what matters to them. Few businesses have realized the power of these networks, let alone to maximize the far reaching traffic generating power that these avenues provide.
How Do I Get Involved In Social Networking
And What Benefits Can Be Expected?
Working with social sites is no different than working with the media. Give them a quality story, a secret, tip, or resource that they can sink their teeth into and you’ll have an army of users spreading the word virally about you, your business, and your product.
Social Media Optimization can also be extended to a higher plateaus, such as producing videos targeted for specific keyword terms and then driving traffic to them.
There's not a more measurable way to distribute your latest commercial than to make it available for people to view on medium where you can literally count who how many people watch it? Gone are the days when you need to estimate how many people view your message.
Tracking and molding your message to appeal to your targeted traffic, is now a no-brainer. With the available metrics, you have the ability to measure your results, You now can determine the most effective marketing message and direction for your new material based on actual analytic measurement. It has literally become a no-brainer.
These viral word of mouth referrals, translate to more sales and money in your pocket. The great part is that this type of traffic converts into sales on an average of 667% better than cold leads (search engine results). So though you reach far less people through Social Networking versus the search engines, the traffic you do generate is worth it because your conversions will be far higher.
Let's face it, Social Media is the pillar of Word-Of-Mouth marketing. It puts you in front of your peers and your market sectors, then delivers an ultimate marketing punch before they even see it coming. They will never know what hit them or how they ordered it!
Social Media Optimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.
The Social Media Optimization Strategy That We Develop Will
Target Various Social Networks Through A Variety Of Methods
Article and Blog Promotion
We belong to several networks of quality blogs that cover a wide range of topics, we manage several more for our various clients (as well as article pages). These blogs contain posts that are written purely to capture the imagination and interest of our client’s target market with the intent of driving a viral explosion.
For instance, if you sell golf equipment, beds and linens, or gift and party supplies, we will produce or help you produce a sequence of articles, blog posts, and videos that discuss a controversial topic or a “hot off the press” topic that your customers will find extremely valuable as an information resource, or highly intriguing and emotionally stimulating.
We then promote that series to various Social Bookmarking and Blogging Networks, as well as popular bloggers – who will then circulate the story amongst them resulting in the generation of traffic back to your website.
Social Promotion
Social Promotion is an effective technique for clients who target young adults, teenagers, musicians, or other highly active social groups. We have the resources to implement social promotion campaigns as part of your Social Media Optimization Strategy on networks like FaceBook, MySpace, Catch27, and CraigsList to spread the word about your business and your promotion.
Even if your business targets demographics other than young adults, teenagers, or musicians, there are social sites targeting almost every demographic today, and we can almost always devise a creative campaign to get the net buzzing.
Video, Images, and Universal Search
Taking advantage of the rising importance of Video, images and the emergence of Universal Search, can give you a serious advantage over your competitors in reaching page one of Google. Google's Universal Search provides additional opportunities to increase your websites exposure by mixing in Universal Search results with normal search engine listings.
Since most companies are not taking advantage of Universal Search, it gives you an important window of opportunity to improve your exposure and to interact with your potential customers, in a new and very exciting way. When you become our partner, we will show you how to take advantage of this new addition to Google Search, and drive more traffic to your website.
So How Does A Social Media Optimization Strategy
Blend With The SEO Strategy?
As more and more internet users begin to use tags assigned by the user to find information versus keywords that a search engine attributes to a website, Search Marketing Professionals cannot ignore the growing dominance of the social networks.
When you combine Social Media Optimization with traditional SEO you create a new and exciting scenario. Before your Social Media Optimization campaign gets into full swing, it is important that an organized SEO campaign is in place first. This process insures that your Social Media placements coincide with your SEO Strategy, so that you get the biggest bang for your bucks by promoting the same specified keywords to ensure the highest-ranking site for the terms that you will be promoting.
When you mate the two concepts of SEO Strategy and Social Media Optimization, you have what we call in the world of Social Media Optimization, “A Slam-Dunk”.
Feel free to call us and explore the possibilities.
|
